Candela’s Desktop            

           

Here you can see some of the projects in which I have led the creative direction and developed the graphic design.

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Give a listen to “LO ÚLTIMO Q TE CANTO” - Rookid

In this case, my team and I worked with a famous Spanish influencer: El Cejas, who now makes music from his new profile Rookid. I've been accompanying him since he made the decision to dedicate himself to music and this project has been something very special. To represent the change from El Cejas to Rookid, we made a promotional video of the EP on social media, where the two characters appeared and one gave the other a mysterious briefcase (taking Pulp Fiction as a reference).

Inside this briefcase were certain objects that would conceptually represent each song on the EP.  For the main cover of the EP we wanted to make a still life where the elements were floating.
And for the covers of the previous singles that came out before the EP, what we did was to take photos of each object separately, which were personalized with the names of the songs physically and digitally.

Creative Director & Graphic Designer: me.
Creative Assistant & Art Director: Sergio Herrero.
Photography: Gustavo Sanz.
Artist: Rookid.
Thanks to Rabat Music Group.

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Give a listen to “Camper Season” - De Rancho


For this project, the guys from De Rancho counted on me to carry out all the creative direction of their first album.

The first thing we did was to find the concept around which the whole visual line was going to revolve. We wanted to transmit something that represented them as a group, like the ranch life, just like their name says. And since the music videos prior to the album always featured a camper, the name of the album was “Camper Season”.

We did a photo shoot that we would use for all the promos on social media, street posters, roll-ups..

After finishing the cover, we developed a graphic line to be used in all the documentation, and create an identifying branding.

In this project I had a lot of freedom and responsibility and I really enjoyed it, I loved the result.

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Creative Director & Graphic Designer: me.
Photography: Gustavo Sanz.
MUA: Ana Herrero.
Artist: De Rancho.
Thanks to Cuatrogatos and Panama Row.

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